Crave Him

Why is it that when we say, “This is the last crisp I’m going to eat,” five minutes later we’re looking for more? Michael Moss answers that question in his book Salt Sugar Fat. He describes how snack producers know how to ‘help’ people crave junk food. In fact, one popular company spent over £20 million a year and hired ‘crave consultants’ to determine the bliss point for consumers so it could exploit our food cravings.

Unlike that company, Jesus helps us to long for real food—spiritual food—that brings satisfaction to our souls. He said, “I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty” (John 6:35). By making this claim, He communicated two important things: Firstly, the bread of which He spoke is a person, not a commodity (v. 32). Secondly, when people put their trust in Jesus for forgiveness of sin, they enter into a right relationship with Him and find fulfilment for every craving of their soul. This Bread is everlasting, spiritual food that leads to satisfaction and life.

When we place our trust in Jesus, the true bread from heaven, we’ll crave Him, and He’ll strengthen and transform our lives. Marvin Williams - Daily Bread